
CYNDI SETIA
DESIGN & DIRECTION
Paper Cranes
CREATIVE DIRECTION
ART DIRECTION
PAPER ARTIST
PROJECT MANAGEMENT & INSTALLATION
A retail window display for new store, Metta Scents, located on Greville Street, Melbourne. Stocking natural incense and related products from around the world, Metta Scents only offers incense that is sustainably produced and free from animal products, synthetics, artificial fragrances or animal testing.
We bought inspiration from the stores name, ‘Metta’ meaning loving kindness and practice of goodwill, and the Japanese tale of Sadako Sasaki. Our concept for Metta Scent’s new window display was to create a vision symbolising hope, peace and love. The paper installation bought colour to the store as well as creating a highlight for passers by in Greville Street.
Created on Kaskad 160gsm paper stock courtesy of K.W.Doggett Fine Paper.
Designed whilst employed as Art Director at Trialanderror.



