Creative design and development of a new website and style guide which retained and celebrated Lauriston's heritage, and showcased the school's forward thinking.

 

The new website was developed for ease of navigation, enewsletter capabilities, parent access login/ school calendar access and language translation for international families. Creative rolled out through a range of communications including outdoor, print and digital advertising, direct mail and school collateral.

 

The project was awarded state winner and national finalist by the Australian Marketing Institute for 'Best Brand Revitalisation' for Lauriston's 'Lauriston gave me' campaign.

 

Designed whilst employed as Creative Director at Press Play.