The lapoche range is all about taking the hassle out of packing and travelling, we wanted to create an identity which resembled the process of packing and organising for travel. We explored three unique concepts under the client’s direction to deliver ‘something totally different to shake up the industry and bring a new excitement to travel accessories’.

 

New product and information icons have been developed to keep the brand consistent as the range continues to grow. This has also led to the development of a children’s line of products, Petite Lapoche. The creative has rolled out to all communications, packaging, website, print collateral and international expo design.

 

Designed whilst employed as Creative Director at Press Play.